Monday, March 10, 2008

My million dollar(Rupees) business plan

Every one has got a business plan, very few execute them. I fall into the same category. Therefore i am open sourcing it, so that people who can execute can take it. It has got great social value.

I hate using plastics, particularly plastic bags. One of things that irritate me the most is when all those retail shops - Foodworld, reliance green etc pack each and every item in a separate plastic bag. The people who sit at the counters are strictly instructed to pack each different vegetable in a different bag. Here is my business plan. Stop having plastic bags. Instead start selling jute bags for lets say - 5 rupees or 10 rupees per bag. Customers have an option: - get your own bag from home or take your stuff on your own or buy the jute bags from the shop. Clearly, by easy observation on indian buyers, people will always forget to take bags while going to shopping. And they always shop enough that it can not fit in two hands. So they will be forced to buy those jute bags. Moreover, atleast some of them will learn their lesson and start taking bags from home. The above plan has following advantages:
1. Needless to say, lot of plastic bags will be saved.
2. Small-scale firms which make jute bags will get a big push. Lot of employment opportunities etc.
3. People will become lot more conscious of environment around them and may be practice such behavior in other places too.

There are close to 100 outlets of Foodworld in Bangalore. Each outlet gets atleast 100 customers a day. Assuming the shop owners get a profit of one rupee every time they sell a bag(which is very low assumption because shop owners are shrewd capitalists) They will make 30,000 rupees per day in Bangalore only. Hence giving a turnaround of million rupees in one year. And since the number of people who buy from these stores is going to increase, it is pretty scalable plan guarantying returns year after year. And as a side-point the corporate can advertise this as they are the eco-friendly corporate and gain good publicity and respect.

This plan in US will have more effect as 100% of population in US buy stuff from such stores(Wallmart, publix etc). And US people are lazier than Indians, hence they will never bring a bag from home. I am sure it will also work here.

And an interesting link: China has banned plastic bags

2 comments:

tnsatish said...

This is a good idea, and there are many ideas like this from many of the bloggers. But, the problem is, there is no one to execute it.

Anonymous said...
This comment has been removed by a blog administrator.